Friday, April 15, 2011

The Footprint of a Bra

Ever wondered what it would be? The Knitting Industry News Blog has an answer for you. Apparently, Marks and Spencer has come out with a carbon neutral bra. I like that companies are adopting environmentally and socially ethical practices in the production of their wares. It's good business. What I wonder about are the convoluted, marketing-driven formulas that beg and borrow credits to make their products and manufacturing processes appear environmentally benign.

If I were to reverse-spin the carbon credit logic and take out the green-wash, it might look as if some companies are granting themselves permission to pollute and then making it a selling point. Are you buying it?