I absolutely adore truly helpful and intelligent customer service. There's a simple kindness implicit in making things easy for customers. Who wants to be scolded for not following proper ordering protocol? To that end, here's a post from Seth Godin's marketing blog titled, ''The Shell Game of Delight'.
Perhaps today's blog entry could be filed under 'things I could have learned in school had I only taken Fashion Design and not something else,' but it's really more about companies making helpful information easily available to potential customers. As such, I was impressed by, and thankful for the information I found under the 'Technical Tools' tab at the American & Efird website. There I found all things relevant to thread purchasing: thread consumption formulas, a fabric weight/typical thread sizes/typical needle sizes chart, and a thread size comparison chart.
Did you know there were approximately 250 yards of thread in a pair of women's jeans?